x architecture bienalle of são paulo

iab – instituto dos arquitetos do brasil, 2013

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the tenth edition of the architecture bienalle promoted a wide discussion about the city, focusing on its dichotomies. organized by the curator guilherme wisnik in a network arrangement, the bienalle occupied several spaces in the city of são paulo.

having this as a guide, it was necessary to create a strong and synthetic symbol, which could be applied easily, by a wide team, into the different spaces taken by the bienalle. thus, we adopted the ‘×’, understanding it as much as a numeral as an enunciation of a dichotomy.

along with the brand and visual identity, we designed the ‘asphalt and sand’ exhibition, at masp, using the frames created by lina bo bardi.

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