the invention of the beach

paço das artes, 2014

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inspired by the writings of adolfo bioy casares and alan pauls, the exhibition curated by paula alzugaray offers itself as a place of encounter, reflection and debate about the role of art in the social practices and reconciliation with nature.

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referring to the ‘the invention of morel’, from casares’ novel, the visual identity is created by a font that reinterprets the characters on traditional typewriters. from this reinterpretation, we built the typographic-coastal landscape that served as the logo for the exhibition.

the catalog, looking like a newspaper, also captures the feeling of the beach.

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