2016-2019
in 2016, we were asked to standardize the identity of the exhibitions and catalogues of the pinacoteca (the main painting gallery of são paulo) — which, at that time, had recently changed its brand design. the then director of the institution, tadeu chiarelli, had a clear vision: to align the signage, promotional material and exhibition documentation with the new brand and, in addition, to think of a visual system that could be more cost-effective for this public institution.
we have had already created three visual identities and respective cataloguess before this comprehensive project, and we were familiar with the institution and its curatorial approach. after proposing a graphic system, we designed about thirty catalogues and exhibitions, over the course o three years, reinforcing the image of the art gallery to its audience.