piloti

piloti arquitetura, 2016

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a logo for an architecture firm in são paulo. starting off from the brazilian name (whose french origin means ‘stilt’), the logo was constructed with a geometric typography, forcefully elongated in its descenders — alluding to the thin and cylindrical pillars of modern architecture, the ‘pilotis’, which won over the world in the pioneering projects of the french-swiss architect le corbusier.