sociedade de cultura artística, 2018-today
the sociedade de cultura artística was founded in 1912 as a centre for the enjoyment of art and the circulation of ideas. in the 1950s, with its theatre, designed by rino levi, the association expanded its presence in the city of são paulo and in the world of classical music. in 2018, seeking to update its image without losing sight of this legacy, we were commissioned to design the new brand and the visual identity for their seasonal programmes.
an elegant lettering, punctuated by almost musical endings, shapes the look of the project. since the design of the new brand, we have created shows programmes, the look of digital communication and promotional material for subscribers.
(website project in partnership with renato de almeida prado and bruno favaretto)